We're Not Just Great.
GOOD RUN RESEARCH AND RECREATION
Consumers are our jam, and getting to know them and what they do, don’t, drink, eat, play, watch, text, sext, wipe, swipe, like, love, hate, style, profile - and most importantly why they do it - is our passion.
So many brands swim in a sea of sameness. We help brands find a GOOD position to grow against the tide. While others are flaking and perpetrating, we help brands express themselves to their full capabilities.
We offer custom qualitative and quantitative research solutions from the super traditional (and effective) to the super weird (and also effective). Focus groups, IDIs, and shopalongs? We’ve got that covered. Sleepovers with moms? Check. Bug-centered snack-alongs? Yep, and yum. Closet catwalks? We’re GOOD for all of it, and it’s what keeps our clients coming back for more.
We create-to-order every single research approach so that it’s a perfect fit for your specific challenge. We’ll build the things that make you go hmmmm, and discover the things that make you go a-HA!
Don't be shy, take a click through our photos to learn more about who we are.
Her Superpower: Connecting. Stacy’s a firm believer that when you start with the right ingredients, magic happens with very little work, but very big fun. Her vision for Good Run sprung from that belief, and an overwhelming urge to connect the dots of the research puzzle to build a better model. When she added the rest of the team to the GRRR pot, the recipe spoke for itself. Learn More
Her Superpower: Got an uncrossed “t” or an “i” that needs dotting? Sal’s the woman for the job, and then some. To be in Sally’s loving logistical arms means always having a detailed roadmap from A to B in your back pocket. It also means that when you get there, you’ll find everything precisely to your liking, even if you forgot to ask. There’s nothing Sal likes more than dreaming up ways to delight her team and clients, and it shows. Learn More
His Superpower: Visual storytelling. Andy is our secret weapon. The combination of his professional experience (as a client and a researcher) and his personal passion (as an artist) are the recipe for Andy’s amazing works of research art, and make it impossible not to want to read (or watch) on. Learn More
Senior VP, Research
Her Superpower: Listening between the lines. No matter the subject or person, Alice will listen and probe for that fascinating tidbit to provide actionable insight and inspire new learning. If the devil is in the details, you’ll find Alice sporting a set of horns, with pom-poms, advocating for those pointed patterns that smooth out the big picture. Learn More
Senior VP, Logistics
Her Superpower: Karen is a keen collaborator, working to understand all sides of a problem before designing the optimal solution. She is a firm believer that broad input develops smarter products, more efficient projects, and stronger client relationships. Learn More
Senior Research Director
Her Superpower: Connecting the dots between quant and qual, social listening, secondary research, cultural memes, and brand opportunity -- and finding the one red thread that ties the whole story together.
Senior Research Director
Her Superpower: Striking up deep conversations with strangers—which is also her favorite part of the job. Learn More
Her Superpower: Doing extensive research that digs deep into subcultures and trends, which helps her bring meaningful stories to life. Learn More
Assistant Research Manager
Her Superpower: Listening and dissecting consumer conversations, knowing all the hot gossip in pop culture, and wiggling in a pun anywhere she can. Learn More
Assistant Research Manager
Her Superpower: Having her finger on the pulse of culture and harvesting every little detail with surgical precision. She has an ability to paint stories with language like a wordsmith, and instincts to sniff out emotion under even the thickest of surfaces. Learn More
Her Superpower: Arming the team with the supplies and support to be at their best, and to have a good time doing it. A bargain-hunter and planner at heart, Ryan’s mastery of devils-in-the details and shop-till-you-drop dedication make her one of our favorite secret weapons. Learn More
Her Superpower: Executing a plan down to the tiniest detail, and translating those plans into multiple “languages.” Christine is fluent in project management, design experience, techie talk, all-things-data, and plain English. Learn More
Logistics Project Manager
Her Superpower: Putting the logistics and recruiting puzzle together and making sure the end result is the best mix of respondents for her client. Learn More
Her Superpower: Out-of-the-box designs. Jackie’s designs are a lot like her: Wonderfully different and not quite what you expect. Each one is crafted to match perfectly with what’s being told, creating visual stories that wow our clients. The combination of her artistic background and her passion for global cultures brings a multicultural and artistic perspective that drives fresh, new, and interesting designs. Learn More
His Superpower: The ability to strike up a conversation and connect with a stranger. Nothing beats having a long conversation of shared experiences or interests with someone that you just met. Learn More