We're Not Just Great.
We're GOOD.
GOOD RUN RESEARCH AND RECREATION
Our Approach
Consumers are our jam, and getting to know them and what they do, don’t, drink, eat, play, watch, text, sext, wipe, swipe, like, love, hate, style, profile - and most importantly why they do it - is our passion.
So many brands swim in a sea of sameness. We help brands find a GOOD position to grow against the tide. While others are flaking and perpetrating, we help brands express themselves to their full capabilities.
We offer custom qualitative and quantitative research solutions from the super traditional (and effective) to the super weird (and also effective). Focus groups, IDIs, and shopalongs? We’ve got that covered. Sleepovers with moms? Check. Bug-centered snack-alongs? Yep, and yum. Closet catwalks? We’re GOOD for all of it, and it’s what keeps our clients coming back for more.
We create-to-order every single research approach so that it’s a perfect fit for your specific challenge. We’ll build the things that make you go hmmmm, and discover the things that make you go a-HA!
Our Team
Don't be shy, take a click through our photos to learn more about who we are.
Stacy Thomas
CEO
Her Superpower: Connecting. Stacy’s a firm believer that when you start with the right ingredients, magic happens with very little work, but very big fun. Her vision for Good Run sprung from that belief, and an overwhelming urge to connect the dots of the research puzzle to build a better model. When she added the rest of the team to the GRRR pot, the recipe spoke for itself. Learn More
Angie Stahl
Partner, Strategy
Her Superpower: Creative strategery. Whether it’s quant data or qualitative insight, Angie excels at listening and translating consumer conversations and information into strategic direction that addresses research objectives from both the what-if and what-now perspectives. Learn More
Sally Raderer
Partner, Operations
Her Superpower: Got an uncrossed “t” or an “i” that needs dotting? Sal’s the woman for the job, and then some. To be in Sally’s loving logistical arms means always having a detailed roadmap from A to B in your back pocket. It also means that when you get there, you’ll find everything precisely to your liking, even if you forgot to ask. There’s nothing Sal likes more than dreaming up ways to delight her team and clients, and it shows. Learn More
Andy Duerson
Partner, Communications
His Superpower: Visual storytelling. Andy is our secret weapon. The combination of his professional experience (as a client and a researcher) and his personal passion (as an artist) are the recipe for Andy’s amazing works of research art, and make it impossible not to want to read (or watch) on. Learn More
Alice Eldridge
Senior Vice President, Research
Her Superpower: Listening between the lines. No matter the subject or person, Alice will listen and probe for that fascinating tidbit to provide actionable insight and inspire new learning. If the devil is in the details, you’ll find Alice sporting a set of horns, with pom-poms, advocating for those pointed patterns that smooth out the big picture. Learn More
Ryan Giorgis
Vice President of Logistics & Recruiting
Her Superpower: Arming the team with the supplies and support to be at their best, and to have a good time doing it. A bargain-hunter and planner at heart, Ryan’s mastery of devils-in-the details and shop-till-you-drop dedication make her one of our favorite secret weapons. Learn More
Megan Stanley
Senior Research Director
Her Superpower: Connecting the dots between quant and qual, social listening, secondary research, cultural memes, and brand opportunity -- and finding the one red thread that ties the whole story together.
Learn More
Allison Schneider
Senior Research Director
Her Superpower: Striking up deep conversations with strangers—which is also her favorite part of the job. Learn More
Celine Herbez
Senior Research Manager
Her Superpower: Having her finger on the pulse of culture and harvesting every little detail with surgical precision. She has an ability to paint stories with language like a wordsmith, and instincts to sniff out emotion under even the thickest of surfaces. Learn More
Chris Gould
Senior Manager, Operations
His Superpower: The ability to strike up a conversation and connect with a stranger. Nothing beats having a long conversation of shared experiences or interests with someone that you just met. Learn More