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Closet Catwalks

The Challenge

Our client had gotten lost in the sea of high/low fashion brand options. They wanted to see where they lived and how they were worn to understand opportunities to claim a bigger share of closet.

Clothes Hangers

Close up of wooden hangers on rack

How We Ran With It

We engaged Superstar fashionistas to invite us into their rooms for closet catwalk sessions in which they modeled their favorite outfits/looks. We also went shopping with them to understand what caught their eye on the racks, dressing room behaviors, and treasured purchases.

Clothes Hanging

Woman arranging clothes hangers

We gave guidance to impact merchandising, store / shelf presentation and brand communication to celebrate our brand consumers’ fashion mix-mastery.

The Finish Line


Women's clothing department, racks with women's dresses

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