Our client had gotten lost in the sea of high/low fashion brand options. They wanted to see where they lived and how they were worn to understand opportunities to claim a bigger share of closet.
Close up of wooden hangers on rack
How We Ran With It
We engaged Superstar fashionistas to invite us into their rooms for closet catwalk sessions in which they modeled their favorite outfits/looks. We also went shopping with them to understand what caught their eye on the racks, dressing room behaviors, and treasured purchases.
Woman arranging clothes hangers
We gave guidance to impact merchandising, store / shelf presentation and brand communication to celebrate our brand consumers’ fashion mix-mastery.
The Finish Line
Women's clothing department, racks with women's dresses