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![](https://static.wixstatic.com/media/72eb52_cffb75169fd74658826b5cc1b58f989f~mv2_d_4000_2670_s_4_2.jpg/v1/fill/w_120,h_80,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/72eb52_cffb75169fd74658826b5cc1b58f989f~mv2_d_4000_2670_s_4_2.jpg)
Closet Catwalks
The Challenge
Our client had gotten lost in the sea of high/low fashion brand options. They wanted to see where they lived and how they were worn to understand opportunities to claim a bigger share of closet.
![Clothes Hangers](https://static.wixstatic.com/media/fd49f2054f1f2816e92f60fd366b22dd.jpg/v1/fill/w_355,h_291,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Clothes%20Hangers.jpg)
How We Ran With It
We engaged Superstar fashionistas to invite us into their rooms for closet catwalk sessions in which they modeled their favorite outfits/looks. We also went shopping with them to understand what caught their eye on the racks, dressing room behaviors, and treasured purchases.
![Clothes Hanging](https://static.wixstatic.com/media/029e1010d1e6487a924b7f9029107014.jpeg/v1/fill/w_90,h_60,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Clothes%20Hanging.jpeg)
We gave guidance to impact merchandising, store / shelf presentation and brand communication to celebrate our brand consumers’ fashion mix-mastery.
The Finish Line
![4k-wallpaper-boutique-business-1488463.j](https://static.wixstatic.com/media/72eb52_23c28cba8ce04a5eba888dcef4e26f5b~mv2_d_5472_3648_s_4_2.jpg/v1/fill/w_88,h_59,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/4k-wallpaper-boutique-business-1488463_j.jpg)
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