CUSTOMIZED RESEARCH SOLUTIONS
While we launched Good Run in 2010, we’ve got over 70 years of experience with consumer research.
We're passionate about translating what people do, think, and feel into actionable business insights. To do that, we craft creative consumer research solutions. And because every research challenge is unique, we believe the solution should be as well. Every project is customized based on your learning objectives and budget.
Our bag of tricks includes both qualitative and quantitative methods and we’ve been known to combine approaches and innovate methodologies from scratch to build the perfect fit for even the most complex challenges.
WHAT WE DO
Good Runners have professional backgrounds that line up with various types of organizational research challenges. Though project specifics are highly unique, we customize based on a starting foundation of best practices gained through experience.
Some of the research challenges we've mastered over the years include:
New Product Innovation And Prioritization
Path To Purchase
Communication and Messaging Development & Testing
RECRUITING THE RIGHT PEOPLE
We believe that getting the right mix of people is fundamental to the success of your consumer research question. So if we get a little anal about recruiting, it’s because we care. You tell us who you’re looking to talk to and we’ll find them and chat them up.
Here's what we do to find the GOOD folks for you:
If we can dream it, we can figure out a way to do it. We have a big bag of tricks and tools that include both qualitative and quantitative methodologies. And while we go with tried & true methods when that’s what would work best, we’re also known for finding novel ways to uncover the actionable insights your company needs.
We've developed an eye for GOOD people. From projects past, we curate people who are engaged, creative and offer an interesting perspective. Residing all over the US, they are in every way representative consumers, who just happen to be super-articulate and expressive. If you want to talk with a pool of potentially passionate consumers, this is your jam.