We always bring the GOOD stuff
GOOD RUN RESEARCH AND RECREATION

CUSTOMIZED RESEARCH SOLUTIONS
While we launched Good Run in 2010, we’ve got over 70 years of experience with consumer research.
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We're passionate about translating what people do, think, and feel into actionable business insights. To do that, we craft creative consumer research solutions. And because every research challenge is unique, we believe the solution should be as well. Every project is customized based on your learning objectives and budget.
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Our bag of tricks includes both qualitative and quantitative methods and we’ve been known to combine approaches and innovate methodologies from scratch to build the perfect fit for even the most complex challenges.
WHAT WE DO
Good Runners have professional backgrounds that line up with various types of organizational research challenges. Though project specifics are highly unique, we customize based on a starting foundation of best practices gained through experience.
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Some of the research challenges we've mastered over the years include:
Concept Testing
New Product Innovation And Prioritization
Path To Purchase
Shopper Research
Targeting And
Segmentation
Communication and Messaging Development & Testing
Usability Testing
Go-To-Market Studies
Channel Strategy
Brand Development
RECRUITING THE RIGHT PEOPLE
We believe that getting the right mix of people is fundamental to the success of your consumer research question. So if we get a little anal about recruiting, it’s because we care. You tell us who you’re looking to talk to and we’ll find them and chat them up.
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Here's what we do to find the GOOD folks for you:
METHODOLOGICAL APPROACHES
If we can dream it, we can figure out a way to do it. We have a big bag of tricks and tools that include both qualitative and quantitative methodologies. And while we go with tried & true methods when that’s what would work best, we’re also known for finding novel ways to uncover the actionable insights your company needs.