Capabilities

We always bring the GOOD stuff

GOOD RUN RESEARCH AND RECREATION

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CUSTOMIZED RESEARCH SOLUTIONS

While we launched Good Run in 2010, we’ve got over 70 years of experience with consumer research.

We're passionate about translating what people do, think, and feel into actionable business insights. To do that, we craft creative consumer research solutions. And because every research challenge is unique, we believe the solution should be as well. Every project is customized based on your learning objectives and budget.

Our bag of tricks includes both qualitative and quantitative methods and we’ve been known to combine approaches and innovate methodologies from scratch to build the perfect fit for even the most complex challenges.

WHAT WE DO

Good Runners have professional backgrounds that line up with various types of organizational research challenges. Though project specifics are highly unique, we customize based on a starting foundation of best practices gained through experience.

Some of the research challenges we've mastered over the years include:

Concept Testing

New Product Innovation And Prioritization

Path To Purchase

Shopper Research

Targeting And
Segmentation

Communication and Messaging Development & Testing

Usability Testing

Go-To-Market Studies

Channel Strategy

Brand Development

RECRUITING THE RIGHT PEOPLE

We believe that getting the right mix of people is fundamental to the success of your consumer research question. So if we get a little anal about recruiting, it’s because we care. You tell us who you’re looking to talk to and we’ll find them and chat them up.

Here's what we do to find the GOOD folks for you:

METHODOLOGICAL APPROACHES

If we can dream it, we can figure out a way to do it. We have a big bag of tricks and tools that include both qualitative and quantitative methodologies. And while we go with tried & true methods when that’s what would work best, we’re also known for finding novel ways to uncover the actionable insights your company needs.

QUALITATIVE APPROACHES INCLUDE...

Online vitrual IDIs & groups
Small group format
Individual interviews
Self-directed/virtual ethnography kits
Parties and confessionals
Shopalongs
Immersion sessions
Co-creation and maker workshops
Intercepts

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QUANTITATIVE APPROACHES INCLUDE...

Online surveys and polls
Concept testing
Ad testing
Market feasibility
Innovation pipeline prioritization

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QUALI-QUANT HYBRID APPROACHES INCLUDE...

Flashqual
Co-creation workshops
Tasting labs
Fit clinics
Closet and cabinet audits

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Women sitting in group talking and laughing

SUPERSTAR COMMUNITY

We've developed an eye for GOOD people. From projects past, we curate people who are engaged, creative and offer an interesting perspective. Residing all over the US, they are in every way representative consumers, who just happen to be super-articulate and expressive. If you want to talk with a pool of potentially passionate consumers, this is your jam.

MEETING WHERE IT MAKES SENSE

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MOBILE

With phone-based research, your consumers can put us in their pockets and share insight into their behavior and habits at different points in their daily routines and activities from wherever they are.

THE REC ROOM

In January 2017 we opened afirst-of-its-kind research and event space. Our facility, located in midtown Richmond, Virginia, combines the technological capabilities of traditional focus group facilities with a casual and comfortable environment that enables participants to feel at home during sessions.

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AROUND THE COUNTRY

Oh, the places we'll go to ensure we speak to the people who fit your needs. Whether it's across the city or across the country, we go wherever you need us.

ONLINE

What's happening in the world may be new to us, but virtual qualitative isn't. For years, we've been honing and mastering creative applications of virtual consumer research techniques.

IN-CONTEXT

Sometimes it makes sense to meet consumers at their gym, on the job site, or in the grocery store and talk about their habits, preferences, behaviors and barriers as the action unfolds in real time.

IN-HOME

We have conversations in consumer homes, peek into their cabinets and report truths based on the realities of
their lives.