The Challenge

Fast food options have proliferated at the same time that desire for healthy, convenient options is greater than ever. How can a fast food develop a proprietary recipe for tapping into health-forward trends with its classic fare?

How We Ran With It

We treated many a male millennial to a free lunch to understand how they pick where to eat, what’s important and appealing to them, and how to win their stomachs (and hearts).

We helped our client refine menu options, promotional ideas, and served up more appetizing brand communication and messaging approaches.

The Finish Line

Good Run Research & Recreation          

4116 W. Broad St. Richmond, VA, 23230

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