Fast Food Refocused

The Challenge

Fast food options have proliferated at the same time that desire for healthy, convenient options is greater than ever. How can a fast food develop a proprietary recipe for tapping into health-forward trends with its classic fare?

Meat Burger and Chips

Hamburger and potato chips in a paper lined wicker basket

How We Ran With It

We treated many a male millennial to a free lunch to understand how they pick where to eat, what’s important and appealing to them, and how to win their stomachs (and hearts).

Two men sitting and talking

We helped our client refine menu options, promotional ideas, and served up more appetizing brand communication and messaging approaches.

The Finish Line

Sandwiches and french fries on a wood serving platter with glasses of water in the background