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Fast Food Refocused
The Challenge
Fast food options have proliferated at the same time that desire for healthy, convenient options is greater than ever. How can a fast food develop a proprietary recipe for tapping into health-forward trends with its classic fare?
![Meat Burger and Chips](https://static.wixstatic.com/media/8a762f31130f4fb684829fc078f754eb.jpg/v1/fill/w_355,h_291,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Meat%20Burger%20and%20Chips.jpg)
How We Ran With It
We treated many a male millennial to a free lunch to understand how they pick where to eat, what’s important and appealing to them, and how to win their stomachs (and hearts).
![Adult men braindstorming](https://static.wixstatic.com/media/72eb52_97f9ba05e0c1431c9621cea7b550d52f~mv2_d_5472_3648_s_4_2.jpg/v1/crop/x_124,y_0,w_4434,h_3648/fill/w_90,h_74,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/adult-bar-brainstorming-1015568.jpg)
We helped our client refine menu options, promotional ideas, and served up more appetizing brand communication and messaging approaches.
The Finish Line
![Sandwiches and a basket of french fries](https://static.wixstatic.com/media/72eb52_cb31653581534281ac992feabdde5d9c~mv2_d_6144_4096_s_4_2.jpg/v1/crop/x_159,y_0,w_5089,h_4096/fill/w_88,h_71,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/bread-carbohydrates-close-up-1239347.jpg)
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