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Fast Food Refocused
The Challenge
Fast food options have proliferated at the same time that desire for healthy, convenient options is greater than ever. How can a fast food develop a proprietary recipe for tapping into health-forward trends with its classic fare?
Hamburger and potato chips in a paper lined wicker basket
How We Ran With It
We treated many a male millennial to a free lunch to understand how they pick where to eat, what’s important and appealing to them, and how to win their stomachs (and hearts).
Two men sitting and talking
We helped our client refine menu options, promotional ideas, and served up more appetizing brand communication and messaging approaches.
The Finish Line
Sandwiches and french fries on a wood serving platter with glasses of water in the background
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