Fast Food Refocused

The Challenge

Fast food options have proliferated at the same time that desire for healthy, convenient options is greater than ever. How can a fast food develop a proprietary recipe for tapping into health-forward trends with its classic fare?

Meat Burger and Chips

Hamburger and potato chips in a paper lined wicker basket

How We Ran With It

We treated many a male millennial to a free lunch to understand how they pick where to eat, what’s important and appealing to them, and how to win their stomachs (and hearts).

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Two men sitting and talking

We helped our client refine menu options, promotional ideas, and served up more appetizing brand communication and messaging approaches.

The Finish Line

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Sandwiches and french fries on a wood serving platter with glasses of water in the background