Known around the world (seriously - we've done research in China!) for our “anything-but-ordinary” approach to market research, in January 2017 we opened The Rec Room - a first-of-its-kind research and event space. Our facility, located in midtown Richmond, Virginia, combines the technological capabilities of traditional focus group facilities with a casual and comfortable environment that enables participants - and more importantly our clients - to feel at home during day-long sessions. In addition to market research projects, the facility services corporate meetings and events, and features a separate bar area, state-of-the-art AV equipment, spacious private meeting rooms, and a modern, open aesthetic throughout.

Flexible scheduling

State-of-the-art AV set-up with live

video streaming

Flexible configuration to fit your research or event 

High bandwidth wi-fi throughout

At nearly 6000 sq. ft., our facility is also available to outside groups wishing to conduct surveys, events, off-site meetings or retreats. For more information about booking The Rec Room for your next corporate meeting, event, or research project, please visit or contact us below.

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Interior photo of chairs, tables, and a bar in the background

Interior photo of welcome desk, hallway, and chairs

Interior photo of long desks with chairs facing a one way mirror

Interior photo of chairs pulled up to bar with mirror and tv in background

Interior photo of sitting room with couch, table, chairs, and t.v.

Interior photo of sitting room with couch, table, chairs, and t.v.

Interior photo of sitting room with couch, table, and chairs

Interior photo of conference table with red chairs

Interior photo of mixed use space, chairs and tables, bar stools and high top tables

Interior photo of kitchen with stainless steel appliances and stainless topped island


These are some of our more popular set-ups for large meetings,

but we're flexible enough to handle any other ideas you have in mind.

Blue print photo of varying furniture set ups

Good Run Research & Recreation          

4116 W. Broad St. Richmond, VA, 23230

(804) 554-5499

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Bar Bistro Viewing Room

Perfect for viewing focus groups, taste testings, and consumer insights, our Bar Bistro Viewing Room allows you to see and hear exactly what your customers are saying.