What's happening in the world may be new to us, but virtual qualitative isn't. For years, we've been honing and mastering creative applications of virtual consumer research techniques. Whether it's one-on-one video interviews, virtual ethnographies, mobile virtual shopalongs, or Brady Bunch-style online focus groups - we're no strangers to mining insight gold from virtual research.


Given the uncertainty, staying close to your consumers is more important than ever. In-person research may be temporarily paused, but we've got you covered through COVID. People are connecting differently online and we are too. We'd love to help you navigate new approaches for gaining consumer input, perspective, and reactions.


Wanna chat about it? Fill out the contact form below or email us at hello@goodrunresearch.com and we'll get right back to you.

Until then, stay safe and be GOOD.

August 2020 Update: Check out our new policy & procedures video for The Rec Room here.

Get Ready For A Good Run.


We help new brands build presence and established brands maintain relevance

We're Good Run Research & Recreation, and we are about to rock your research world by delivering creative, custom, qualitative solutions. Getting to know your consumers is our passion, and we’re seriously GOOD at translating what they say, do,

don’t, drink, eat, play, watch, text, wipe, swipe,

hate, like, and love into actionable insight.

We're also big believers in working a little recreation into our research. We've found that people do their best work when they're having fun. Once they laugh a little, settle in, feel comfortable, they open up 

and tell us what they're really thinking  -

which is exactly what our clients want; honesty. 

Who We Run With

Where We've Been Lately

We Think We're GOOD,
And So Do Our Clients


“Good Run is a phenomenal research partner! They are personally invested in every project and it is so clear how much they care about ensuring every project is a success. After partnering with Good Run on a large long-term project, I felt like they were a part of our team. They ensured our Consumer Immersion program was as authentic as possible and each member got incredibly close to our consumers.” 

—  Blaire Stevenson, Wrigley


Yes, we're market research experts - but so much more.


ADDRESS: 4116 W. Broad St. Richmond, VA 23230

TEL: (804) 554-5499  |  Hello@GoodRunResearch.com

Our Certifications

Good Run Research & Recreation          

4116 W. Broad St. Richmond, VA, 23230

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