What's happening in the world may be new to us, but virtual qualitative isn't. For years, we've been honing and mastering creative applications of virtual consumer research techniques. Whether it's one-on-one video interviews, virtual ethnographies, mobile virtual shopalongs, or Brady Bunch-style online focus groups - we're no strangers to mining insight gold from virtual research.
Given the uncertainty, staying close to your consumers is more important than ever. In-person research may be temporarily paused, but we've got you covered through COVID. People are connecting differently online and we are too. We'd love to help you navigate new approaches for gaining consumer input, perspective, and reactions.
Wanna chat about it? Fill out the contact form below or email us at firstname.lastname@example.org and we'll get right back to you.
Until then, stay safe and be GOOD.
We help new brands build presence and established brands maintain relevance
We're Good Run Research & Recreation, and we are about to rock your research world by delivering creative, custom, qualitative solutions. Getting to know your consumers is our passion, and we’re seriously GOOD at translating what they say, do,
don’t, drink, eat, play, watch, text, wipe, swipe,
hate, like, and love into actionable insight.
We're also big believers in working a little recreation into our research. We've found that people do their best work when they're having fun. Once they laugh a little, settle in, feel comfortable, they open up
and tell us what they're really thinking -
which is exactly what our clients want; honesty.